Pendulum
The Brief
Pendulum are undoubtedly one of the biggest drum and bass bands of all time. With 3 platinum albums achieved, the band from Perth, Australia have sold over a million albums in the UK alone. Performing to thousands of fans in events such as Glastonbury, Reading and Leeds, Download and Ultra Miami. After years apart, the band returned with their new EP ‘Elemental’ in 2021.
With the return of the band in 2022, Pendulum’s band managers approached us with a set of objectives in mind. They wanted to develop their brand, uplift their website, introduce a unique fan experience and promote Pendulum’s upcoming events. Additionally, the band wanted to take control of their own merchandising and customer data.
Pendulum’s brand is eccentric and unique, their previous site was not representing them or their brand. To tell the story of Pendulum, we needed to build a website that demonstrated their brand and offer a perfected user experience. With loads of features to include in the site to make a memorable experience for Pendulum’s fans, we were super excited to work on this project.
Our Process
Working closely with the team at Pendulum, we were able to bring their ideas to life. Our previous knowledge working in the music industry and the use of our extensive research meant that we could identify exactly what we wanted to achieve with this project. We developed the brand and created a clear vision for the website defining colour, fontography, imagery and style.
There were many key aspects that we wanted to include in the new site to optimise the experience for Pendulum’s fans. By combining the Pendulum website and the shop, which were previously on different URL’s, we gave the user an uninterrupted and simplified experience. We included music and video streaming options, added tour dates page with ticketing information, and importantly a page all about the band members themselves.
Our Solution
Through research and collaborating with the Pendulum team, we have been able to create a website which stands out from the crowd. All of the elements we added created a website that tells the story behind Pendulum and provides a space for fans to celebrate the excellence of Pendulum’s music. The look and feel of the website has been transformed from its previous style and is completely different to anything that we have done before - it’s bold, unique and hits the brief that Pendulum came to us with. Leaving a long-lasting impression on its users and showcasing Pendulum to the world.
"It was great working with Thrive on the new pendulum website. We now control our own merchandising and customer data, bringing us closer to understanding who our core fans are and delivering the most relevant content to them."– Jo Gardner, Pendulum band manager
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