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Sly Dog Rum

The Brief

Sly Dog Rum always bring the fun to the party with their award-winning, spiced rum! They wanted to move over to Shopify to make it easier for them to manage the back-end of their online store and to help improve their customer’s user experience by utilising the features that Shopify offer. 

Our Process

They needed us to completely refresh the design of their website to showcase the lifestyle of a Sly Dog. There were a few additional features that we needed to include in order to improve the experience of the site. Working together with Sly Dog to create their new Shopify site was an exciting project for us as their brand is so unique and quirky. Designing a website that reflected their eccentric brand was extremely important and we had to make sure their website stood out in the market. 


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Our Solution

Whilst getting our heads into the world of Rum, we decided that utilising video footage and gifs was the best way to make the Sly Dog’s new website stand out from their competitors. Adding in videos resulted in a unique and fun feel to the website that was engaging for the customer.