Caress Ltd
The Brief
Caress, a family run business that was established in 1979 and based in the midlands, supplies high-quality ear piercing solutions. They have now evolved into a global distributor of ear-piercing systems and studs. Caress is part of a diverse group of businesses, encompassing manufacturing of small diameter components to healthcare products. With such a multifaceted background, Caress is well-equipped to cater to the needs of the ear-piercing industry.
Despite establishing a strong presence in the global market, Caress aimed to bolster its visibility in the UK. To achieve this goal, they sought to create a new brochure-style website. This website would serve as a platform to attract new distributors and retailers, complemented by a small e-commerce shop offering some of its most popular earrings.
Our Process
As we researched the ear-piercing market, our findings unveiled the remarkable attributes distinguishing Caress in the industry. With ISO accreditation, in-house manufacturing of superior quality earrings, and meticulous attention to detail throughout the piercing process, it became evident that Caress' website needed to reflect this exceptional standard.
Thrive recognised the importance of showcasing this attention to detail in every aspect of the website's design. We seamlessly incorporated Caress into a brochure-style website, while maintaining the site's hierarchical structure according to the client's specifications.
User-friendly navigation was paramount for this multifunctional website. Whether catering to potential distributors, facilitating simple purchases, or providing answers to frequently asked questions, the new site had to accommodate a diverse range of user needs while remaining intuitive and cohesive.
Our Solution
The new website offers a clean, spacious, and contemporary design that mirrors the quality and expertise synonymous with Caress. Offering a seamless user experience, visitors can effortlessly navigate to find the information they need or browse through the many collections.
To enhance user convenience, information has been thoughtfully organised and categorised into a dedicated section, enabling users to easily access answers to frequently asked questions or explore opportunities to become a distributor.
Emphasising Caress' accreditations and unwavering commitment to meticulous craftsmanship, these aspects are prominently showcased on the elegantly designed website, reaffirming Caress' dedication to excellence.
"Great professional team to work with, made the process of redesigning the website very easy. Their marketing ideas are fresh and imaginative and have brought a new lease of life to our editorials and blogs."– Samantha Pollard
EK Clinic
We were given a logo, we spent time with the owners to understand the business and their aspirations and then interpreted it into a brand and website that was more than they could ever have imagined. It is now the DNA of their business and its standards.
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