The Brief
EK Aesthetics was founded by Emma in 2014 with the vision of creating a personal service offering expertise and knowledge. Her knowledge of the non-surgical and cosmetic surgery industry is vast and has been gained from years of experience.
At the time EK was working from Emma’s home in a purpose-built room. However, a new brand and website was required to take the business to the high street and coincide with a move to a specific 6-room treatment centre.
All treatments offered at EK Aesthetics are chosen carefully to reflect up-to-date trusted industry gold standard and as such the website needed to mirror this.
Our Process
In such a highly personal and impactful industry we needed to ensure that our research was all-encompassing, there are numerous treatments available and a variety of reasons why people choose to have them. We spent time with the owners to understand the business and their aspirations. The website needed to reflect the care, passion and knowledge the staff team at EK possess which cannot be underestimated in this industry.
Our Solution
We started with a logo and interpreted it into a brand, then came a professional, expert site that provides a straightforward user journey. A clean and clear menu allows users to navigate the site effortlessly and provides users with all the information they require to understand each specific treatment and what is involved. It reflects the personality, professionalism and expertise of EK Clinic that has now become the DNA of their business and its standards.
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