Steep Holm Island
The Brief
We created a thoughtful, content-led website that reflects the island’s distinctive pace and character. The new design focuses on storytelling, immersive visuals, and a seamless user experience, whether someone is exploring Steep Holm for the first time or planning another visit.
We mapped out clear user journeys for each of the island’s key audiences: potential visitors, current members, volunteers, donors and supporters. Each page leads intuitively to the next, helping users find practical information, explore the island’s history and wildlife, or get involved with the Trust.
The site also features a streamlined booking pathway, in-depth content on the island’s wildlife and historic sites, and a secure members’ area for accessing newsletters and AGM documents. Volunteers now have a reliable and flexible tool to manage content and keep the public engaged.
Our Process
To begin, we immersed ourselves in the Ace Vet Supplies brand, researching into their product offerings and understanding their customer base. We knew that the website had to balance professional appeal with ease of use. Our team started by refreshing the brand’s visual identity, creating a clean and modern design that was both functional and engaging.
A key focus was the user journey. We meticulously designed the site to ensure that visitors could easily find products, access detailed information, and complete purchases with minimal clicks. The inclusion of robust product categories, advanced search functionality, and clear, concise descriptions ensured that users could find exactly what they needed without hassle.
Understanding the importance of building trust, we integrated customer reviews and industry-specific testimonials throughout the site. These elements not only validated the quality of Ace Vet Supplies’ offerings but also reinforced their standing as a trusted partner in veterinary care.
Our Solution
The new website brings Steep Holm into the present day without losing its sense of timelessness. It captures the tranquillity, remoteness and richness of the island while giving the Trust a much stronger digital presence.
It’s now easier for users to find information, plan their visit, and learn about the island’s significance - and just as easy for the volunteer team to keep content up to date. With the new site in place, Steep Holm is better equipped to attract visitors, grow its membership and drive support for its ongoing conservation work.
It’s a future-focused platform built to honour the past and to help protect the island for generations to come.
"Embarking on this exciting venture to create a new charity website, it was made not only less daunting but very enjoyable by the team at Thrive. Professional but approachable, we feel not only have we come away with a beautiful, modern, easy to navigate website, which has exceeded all our expectations, but with friends too! "- Debbie Evans, Trustee at Kenneth Allsop Memorial Trust, Steep Holm Island
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