Aniron
The Brief
Aniron is a specialist in commercial renewable energy, founded by co-director Sesh Diu. The company is built around one clear mission: to help organisations reduce their environmental impact by using their own buildings to generate clean, efficient power. Based in Northampton, the company works nationally with clients including Iron Mountain, Ford, Iceland, and Coop Live Arena, providing energy solutions to some of the UK’s most power-hungry industries. Alongside solar, their team also delivers plumbing and heating systems, particularly in the domestic new-build sector, positioning them as a growing force in the UK’s transition to low-carbon energy.
When Aniron approached us, their website had become completely inaccessible. They could no longer add content, had no way to showcase case studies online, and were left without the tools to manage or grow their digital presence. They needed a new website that reflected their technical expertise and professionalism, while also supporting future growth and allowing the team to take back control of content, case studies, and marketing activity.
The project needed to bring both arms of the business - solar and plumbing - under a single brand, while giving clear priority to their core commercial solar offering. They were looking for a brochure-style site that felt confident and authoritative, with space for storytelling, testimonials, and technical content that could be easily understood by their target audience of facilities managers, engineers, and operations teams.
Our Process
We worked closely with Aniron to understand their business goals, internal structure, and what sets them apart in a competitive sector. From early conversations, it was clear that their passion for sustainability, transparency, and technical excellence needed to be at the heart of the site. The tone of voice, design direction, and user experience were all shaped to reflect their ambition and values, while making sure the platform could be easily managed and updated by the in-house team moving forward.
The structure of the site was carefully planned to bring clarity to their offer. We placed a strong emphasis on commercial solar while giving plumbing and heating space to grow. Case studies were treated as central assets, not only for credibility and SEO, but also as downloadable tools that could support the sales team in conversations with potential clients. We built in the flexibility to accommodate future marketing tools and integrations and made sure the design and messaging could scale as the company continues to expand.
Our Solution
The final site presents Aniron as one of the UK’s leading specialists in commercial solar. It pairs a clear visual identity with confident, aspirational messaging and a straightforward user experience designed around the needs of their audience. Their three core service areas, solar panels, solar maintenance, and heat pumps, are clearly defined, while the content throughout the site reinforces Aniron’s technical authority, environmental focus, and high standards of delivery.
The project has helped Aniron re-establish a strong digital foundation, positioning them as one of the UK’s leading commercial solar specialists, professional, knowledgeable, and quietly ambitious, while giving them the confidence to push forward with future marketing plans and continue their journey as a trusted name in sustainable energy.
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