MWH Wear
The Brief
MWH was created with a clear goal in mind. Founder Maria Seraki wanted to empower women to be able to "Move and Work In Harmony", to feel both good and comfortable in their work wear and most importantly, live their life to the fullest. The MWH suits are perfect for looking smart and professional whilst feeling comfortable and empowered. Meaning you can both work hard and work out in your suit.
Their previous site lacked character and its functionality was minimal. We worked in collaboration with MWH Wear to give their website a refresh and to introduce the brand to their online presence. We needed to adapt the user experience to ensure customers are to be able to find their dream suit.
Our Solution
MWH's previous user journey was difficult and didn't showcase their beautiful range of products well. In order to improve the user journey, we adapted the navigation so that customers could shop by collection range, product type and colour through the mega menu.
It was really important to showcase the story of MWH, so we focussed on bringing their brand to life and showing the goals and personality behind their brand. We used their website to explain the materials used to make products so versatile and unique.
The result; MWH's new website brings class and expertise to their customers and showcases their high-quality collection perfectly.
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