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The importance of optimising your website for mobile

In today's fast-paced digital world, it's hard to imagine life without our trusty mobile phones by our side. Our phones have transformed the way we connect, communicate, and even shop. In fact, mobile commerce has taken the online business realm by storm. Did you know that as of May 2023, a staggering 67.81% of total web visits come from mobile devices, while desktops account for just 32.19%? These statistics paint a clear picture: if your website isn't optimised for mobile, you're missing out on a significant amount of potential customers. So, let's delve into the world of mobile commerce and explore why optimising your website for mobile is absolutely crucial.

The convenience of mobile commerce allows customers to seamlessly explore products, compare prices, and make purchases, all while on the go whilst they are living their day-to-day life. With a few taps and swipes, customers can have their desired items on their way to their doorstep in no time. So why is it important to design your website with mobile in mind?

Enhancing your customer’s experience

A mobile-optimised website ensures an exceptional user experience for your visitors. Common problems users find with shopping on their mobiles include: the text is too small to read, buttons are hard to tap, site speed is too slow and the overall layout is jumbled. This could lead to your customers feeling frustrated. By optimising your website for mobile, you provide a seamless and enjoyable browsing experience for your mobile users. Allowing them to easily navigate your site, purchase your products, view your portfolio, and explore the services you offer, all without the frustration of pinching and zooming. Thus, increasing your online sales, increasing conversions and creating more interest in your website.

Improve your SEO

But it's not just about user experience; optimising for mobile also plays a crucial role in driving traffic to your website. Search engines, like Google, prioritise mobile-friendly websites in their search results. So, if your website isn't optimised for mobile, you might be pushed down in the search rankings, losing out on valuable organic traffic. By investing in mobile optimisation, you increase your chances of appearing higher in search results, attracting more visitors to your website, and ultimately, expanding your client base.

Stay Ahead of the Competition

In a competitive online landscape, businesses need to leverage every advantage available. Mobile optimisation is a crucial aspect of staying ahead of your competitors. A website that works flawlessly on mobile devices gives you a competitive edge, enhances your brand's reputation, and shows your commitment to meeting customer needs.

Seamless Multi-Channel Experience

Optimising your website for mobile ensures a consistent experience across various channels. Whether users interact with your brand through social media, email, or other platforms, they'll have a seamless experience, enhancing brand recognition and trust.

Mobile optimisation aligns with the way people interact with the digital world today. From browsing social media to researching products and services, people rely heavily on their smartphones for information and engagement. By optimising your website for mobile, you meet your audience where they are, ensuring that your business remains relevant and accessible.

The rise of mobile commerce is undeniable. With the majority of web visits originating from mobile devices, optimising your website for mobile has become a necessity rather than a luxury. By embracing mobile optimisation, you provide an exceptional user experience, improve your search engine visibility, increase sales and conversion and align your business with the mobile-centric habits of your target audience. So, don't let your website be left behind in the desktop era. Embrace the mobile commerce revolution and reap the benefits of a mobile-optimised website.

Contact Thrive today to ensure your website is optimised for mobile. Thrive are experts in website design, ensuring your website is fully optimised for seamless performance across mobile, desktop, and tablet devices. Meaning no matter where your customers access your website, they will experience a perfected user journey and have a positive opinion of your brand. Contact Thrive here.

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