Our primary objective with CAPE was to ensure that all essential course information remained concise and readily accessible for users, prioritising clarity and readability. To enhance information accessibility, we introduced visually explanatory icons to illustrate their unique selling points (USPs) and key details.
Before engaging our services, CAPE's website comprised only four pages: the homepage, resources, FAQs, and testimonials. However, several crucial sections were absent. We integrated a contact page for streamlined service booking, a comprehensive page outlining their programs and services, including session details, an 'About Us' page elucidating their identity and mission, and a valuable downloads section offering research reports and program overviews.
Through in-depth industry research and continued collaboration with Lynsey and Naomi, we reimagined the user journey, making it exceptionally user-friendly, allowing customers to effortlessly locate the information they require.