Crafting an impactful new brand for the Baxi Pension Scheme
One piece of Baxi’s internal communications stands out above the others in terms of its scope and importance: communicating the company’s pension scheme.
As a key part of Baxi’s benefits package, the company is proud to offer a solid pension to its employees. Communicating these facts engagingly in the world of pensions is never easy. We helped to develop a significant campaign that included multiple brochures and booklets, a website, and more.
Pensions are a complex subject, and our first task was taking a huge amount of content and making it simple, engaging, and easy to understand.
As pensions are so heavily regulated, we had to be mindful at every stage of the legal requirements inherent in writing about them. The campaign concluded with an original concept: The Baxi Pension Passport. This carefully crafted asset is designed specifically to help Baxi employees navigate their route to retirement.
JW Hinks Accountants
A client we are proud to work with, acting as an outsourced marketing team. Helping a chartered accountancy continue its 125-year legacy of cutting-edge practise.
Quercus Forest Products
We re-envisaged Quercus’s logo, bringing it up to date, and built a new website from scratch. There’s less clutter, and everything’s more intuitive, in-line with modern standards. We continue to work with Quercus on the provision of content and email marketing, as well as marketing and brand strategy.
BRI Wealth Management
Our partnership started six years ago and we have worked as the marketing team ever since. We have developed the brand, created a website along with hundreds of printed materials, and continue to develop alongside them.